About the Role
Public Label Agency is seeking a seasoned, creative, and detail-oriented Sr. Experiential Activation Producer to join our innovative team. Reporting to the VP of Experiential Accounts and the Director of Production, this role plays a pivotal part in designing, planning, and executing immersive experiential marketing campaigns. These activations, which include large-scale events, pop-ups, and other brand experiences, aim to create lasting connections for nationally recognized brands.

The ideal candidate combines creative vision, logistical acumen, and a collaborative spirit to lead diverse, high-impact projects.

About Us
Public Label is a North American creative agency that hacks culture to drive ideas, amplify growth, and foster strong connections between brands and people. We create fully integrated campaigns spanning brand strategy, experiential marketing, retail engagement, digital content, social media, and more.

At Public Label, we pride ourselves on fostering a vibrant, collaborative, and inclusive culture where team members can do their best work and push creative boundaries.

Event Design and Development

• Collaborate with leadership to conceptualize unique, on-brand experiential campaigns.
• Lead the creative and logistical design process for events, ensuring alignment with client objectives.
• Partner with creative teams to bring concepts to life through detailed production plans, 3D renderings, and mood boards.
• Work with vendors, venues, and specialists to craft memorable attendee experiences.
• Incorporate interactive, storytelling, and sensory elements into activations for maximum engagement.

Project Management & Execution

• Oversee all phases of experiential campaigns, from planning to post-event analysis.
• Manage timelines, production schedules, and work-back plans to ensure seamless execution.
• Align event deliverables with broader brand messaging by coordinating with internal teams.
• Ensure all event elements, from AV to decor, are executed to the highest standards.

Client Relationship Management

• Serve as the primary client contact, understanding their goals and target audience.
• Build trust by consistently delivering innovative and impactful solutions.
• Translate client feedback into actionable plans throughout the event lifecycle.

Vendor Sourcing and Management

• Identify and build relationships with top-tier vendors and service providers.
• Negotiate contracts and oversee vendor deliverables to ensure quality and budget alignment.
• Manage onsite teams, including promotional staff and third-party vendors, during events.

Budget & Resource Management

• Develop, manage, and reconcile event budgets.
• Identify cost-saving opportunities while maintaining quality standards.
• Provide financial updates and forecasts to leadership.

Strategic Development & Leadership

• Support leadership in crafting strategies, briefing documents, and recap reports.
• Stay ahead of experiential trends and integrate emerging technologies into campaigns.
• Mentor junior team members, sharing expertise and best practices.

Onsite Event Management

• Oversee event setup, rehearsals, live production, and teardown.
• Ensure brand guidelines are maintained and attendee experiences are seamless.
• Troubleshoot issues in real-time, providing swift and effective solutions.

• Experience: 10+ years in experiential marketing or event production, focusing on large-scale activations.
• Creative Vision: Ability to translate brand stories into visually stunning and immersive designs.
• Vendor Relations: Established network of high-quality vendors and proven ability to manage them effectively.
• Leadership: Experience collaborating with senior leadership and mentoring junior staff.
• Technical Proficiency: Expertise in project management tools, budgeting software, and creative platforms (e.g., Adobe Creative Suite).
• Organization: Exceptional multitasking abilities, managing multiple projects and timelines.
• Communication: Strong verbal and written skills, with a talent for persuasive presentations.
• Problem Solving: Calm under pressure, adaptable, and solution-oriented.
• Budget Management: Proven ability to manage six-figure budgets.
• Industry Knowledge: Deep understanding of experiential trends and audience engagement strategies.

Equal Employment Opportunity

Public Label Agency is dedicated to fostering an inclusive and equitable workplace. We celebrate diversity and are committed to providing equal opportunities regardless of race, gender, orientation, disability, or any other protected status.

If you require accommodations during the recruitment process, please let us know.

We appreciate all applications; however, only shortlisted candidates will be contacted.